Stardust Los Angeles was tapped by 180 LA to give its latest brand campaign for adidas Basketball a retro urban, illustrative twist. Directed by Stardust's Jake Banks, the two spots star Chicago Bulls point guard Derrick Rose and Orlando Magic center Dwight Howard and take a stylized approach that highlights their unique personalities while touting the players' sneaks - the adiZero Rose and The Beast. Stardust handled all animation, including traditional cel animation overlaid on top of live-action footage, and edited and finished the campaign, which broke January and February in China, France and Spain.
Adidas "Fast World Dwight" from Stardust Studios on Vimeo.
Adidas "Fast World Rose" from Stardust Studios on Vimeo.
Under Banks' direction, Stardust treated virtually every frame, hand-tracing and rotoscoping the material, building '2 ½-D' environments, then placing cel animation into the environments. Stardust used Adobe After Effects for compositing, Apple Final Cut Pro for editing, Autodesk Maya for 3D modeling and animation and handled clean-up in Autodesk Flame.
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