The designers:
"Chipotle Mexican Grill is one of the fastest growing restaurant-chains
in the U.S. Its goal is to change the way the world thinks about and
eats fast food by serving high-quality and sustainably-raised food
quickly and affordably. We created a new packaging system defined by
unique, hand-drawn messages from customers, employees and even
ingredients. This lighthearted, passionate approach is a perfect
vehicle to convey Chipotle's 'un-chain' philosophy."
Sequence are one of the communication arts annual winners
http://sequence.com/#/home/
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