
At 14, Pugh began working as a costume designer for the English National Youth Theatre.[4] He started his fashion education at City of Sunderland College and finished his degree in Fashion Design at Central Saint Martins in 2003 He interned with Rich Owens in Paris.[2] His final collection at St. Martins, which used balloons to accentuate models' joints and limbs (a technique that would become one of his trademarks), attracted that attention of the senior fashion editor of Dazed & Confused magazine, who placed one of his designs on the magazine's cover shortly thereafter.[3] Pugh was selected to participate in British reality show The Fashion House two months after his graduation,[3] which he would later call "horrible" and his "only other option [to being on] the dole

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